Horizontal Analysis – Trend Analysis

Horizontal analysis can be conducted when the information is available for at least two years. This analysis is also called Trend analysis. This is quite helpful in determining the performance and growth of the company over several numbers of reporting periods.

Financial analyst often takes support from horizontal analysis to evaluate the revenue, expenses, liabilities and assets. This enables to determine the deteriorating performance and give an alarming message to the management responsible for making top-level decisions. 

Example

Alpha is engaged in the production of electronic items since 1990. The following data is available for its revenue, operating profit, and finance cost for the last 05 years.

Description20152014201320122011
 $m
Revenue2,6002,3002,2502,2102,520
Operating profit320 296 265 345 375 
Finance cost103 73 71 65 23 

Required: Conduct a trend analysis, horizontal analysis of the above data.

Solution/ Answer 

Alpha Industries

Horizontal Analysis / Trend Analysis

Description2015201420132012
 {1bb28fb76c3d282be6cfd0391ccf1d9529baae691cd895e2d45215811b51644c} Change
Revenue13 2.22 1.81 12.3 
Operating profit8.12 11.7 (23.19) (8) 
Finance cost412.82 9.23 182.61